Our Philosophy

Ask shoppers to behave like shoppers

Traditional market research tests ask consumers to answer lengthy, detailed, and BORING questionnaires. But that’s not how people shop in real life.

We want shoppers to behave like shoppers. And to do that, we present them with scenarios that replicate real life shopping, be it online or in a store.

Use larger sample sizes than traditional consumer tests

To ensure that results of our tests are statistically sound, we aim to use larger sample sizes than traditional market research tests. This gives our clients more confidence in the results and clearer, more accurate insights into how consumers view their products.