Behavioral Research
See how shoppers act in real shopping settings.
Ecommerce Optimization
Optimize your ecommerce presence in a comprehensive sandbox environment.
Marketplace Testing
Test simulations for Amazon and other marketplaces.
Consumer Insights
Get real insights into how your ideal consumers behave.
What Makes Us Emazing
We Capture Every Action
Our comprehensive shopper tracking reveals real consumer behavior in various scenarios using different stimuli. Our real-time analysis measures each option’s performance, giving you a clear path for optimizing sales.
We're So Flexible, We Bend Over Backwards for Our Customers
Whether you need ongoing support or want to manage your market research tests yourself, we’ll do whatever it takes to ensure your success.
Trusted by many Companies
We can help facilitate the recruitment process with a wide range of worldwide panelists who possess detailed information regarding their respondents.
Who We Are
Letting shoppers behave as shoppers...
Founded in 2018, we are an award-winning start up known for leveraging A/B testing to support product innovation and eCommerce optimization.
Our methodologies allow us to capture minute details of consumer behaviors that are impossible to get using traditional market research surveys.
We started by helping companies optimize their Amazon content, and today we apply the same technology to translate ideas into mobile websites, landing pages, and product packaging in a simple way that enables you to get real insights from potential consumers.
How We Do Market Research
RESEARCH PLAN
We discuss what are your requirements and while having in mind the project objectives we draft the plan: type of research needed, stimuli, target audience, timing & cost.
STORE
The team creates the store that is replicating the retailer of your choice. We mimic the e-commerce environment and embed your product variations alongside competitor products.It can be a result page replicating a specific search term, a product sales page with rich content or a digital shelf resembling a grocery physical one.
LIVE TESTING
Once the store is approved, we send live traffic. And all that we ask respondents to do, is shop the category like they normally do.In the meantime, we track every step of their shopping trip gathering over 10.000 data points in real time.
RESULTS AND ANALYSIS REPORTING
We then do a performance evaluation of your tested product, understanding what option has the best commercial potential and where do you stand against competition.All this is delivered to you compelling report with actionable recommendations based on clear data.
Digital Market Research that Delivers
Anyone can put up a survey, but with Emazing Retailing, you get a more comprehensive and scientifically-backed approach that delivers:
- A deeper understanding of consumer behaviors
- Smarter, action-oriented, and clear insights
- A superior knowledge of your products’ competitiveness in a real-world shopping scenario
WHAT ARE OUR PRODUCTS
Full Shopping Survey
The Full Shopping Survey utilizes A/B Testing in an ecommerce setting, where a fully responsive demo store is tailored to specific research objectives featuring navigation from results page into the product page.
Shelf Survey
Typically used to test product packaging effectivity, the Shelf Survey makes use of the same technology where a real-life shelf is replicated, customized to specific research objectives, and features zoom level adjustments based on shopper interaction.
The DTC Builder
The DTC Builder lets you employ the advantages of A/B Testing by allowing the client themselves to create a fully customizable direct-to-consumer website. This builder helps you understand the best approach for your product presentation.