When it comes to e-commerce, there`s little dispute that Amazon is the king. Amazon captured
approximately half of all e-commerce sales in 2021 in the U.S. alone. And with global
e-commerce sales expected to top $5.4 trillion this year, there`s little doubt that the
world`s biggest marketplace will continue to dominate the e-commerce industry.
That`s one reason why we`ve focused so much attention on optimizing our clients` Amazon content. After more than 200 different experiments using our proven methodologies, we`ve helped clients realize an average 40 percent increase in buying rate when comparing product variants.
While Amazon certainly shouldn`t be ignored, what about other e-commerce marketplaces? In the U.S., Walmart used to lag Amazon significantly. But today, Walmart is one of the largest e-tailers, growing a whopping 87 percent in 2021, some of which can be attributed to the growth of third-party sellers on Walmart Marketplace. And while eBay seems to be struggling to keep up, it still managed to grow approximately 10 percent in YoY sales 2021. That doesn`t even account for other e-commerce platforms such as Instacart, Target, or even Ali Express in China and Coupang in Korea.
The truth is that no matter where you are in the world, no matter what platform you want to use, there will likely be growth this year and in coming years. There are hundreds of online marketplaces around the world that cater to global e-commerce buyers, regional or local consumers, or niche audiences. And that`s an opportunity e-tailers of all types should not miss.
Not All e-Commerce Platforms Are the Same
Although Amazon has certainly set the bar in terms of what consumers expect to see from an e-commerce platform, that doesn`t mean all platforms work the same way. Each platform has different layouts, search and filtering capabilities, and customer experiences.
Some platforms allow you to add products to your shopping cart directly from the search results page. Hero images have varying spec requirements and rules in how they are used across different platforms. Sponsored products aren`t always in the same position on results pages. The list of differences goes on and succeeding on each platform requires testing and experimentation. If a seller wants to succeed on each, they need to understand that each platform most likely requires a different approach.
Examples of mimicking Amazon, Walmart, Target, and Instacart
That`s one reason why we`ve focused so much attention on optimizing our clients` Amazon content. After more than 200 different experiments using our proven methodologies, we`ve helped clients realize an average 40 percent increase in buying rate when comparing product variants.
While Amazon certainly shouldn`t be ignored, what about other e-commerce marketplaces? In the U.S., Walmart used to lag Amazon significantly. But today, Walmart is one of the largest e-tailers, growing a whopping 87 percent in 2021, some of which can be attributed to the growth of third-party sellers on Walmart Marketplace. And while eBay seems to be struggling to keep up, it still managed to grow approximately 10 percent in YoY sales 2021. That doesn`t even account for other e-commerce platforms such as Instacart, Target, or even Ali Express in China and Coupang in Korea.
The truth is that no matter where you are in the world, no matter what platform you want to use, there will likely be growth this year and in coming years. There are hundreds of online marketplaces around the world that cater to global e-commerce buyers, regional or local consumers, or niche audiences. And that`s an opportunity e-tailers of all types should not miss.
Not All e-Commerce Platforms Are the Same
Although Amazon has certainly set the bar in terms of what consumers expect to see from an e-commerce platform, that doesn`t mean all platforms work the same way. Each platform has different layouts, search and filtering capabilities, and customer experiences.
Some platforms allow you to add products to your shopping cart directly from the search results page. Hero images have varying spec requirements and rules in how they are used across different platforms. Sponsored products aren`t always in the same position on results pages. The list of differences goes on and succeeding on each platform requires testing and experimentation. If a seller wants to succeed on each, they need to understand that each platform most likely requires a different approach.
Examples of mimicking Amazon, Walmart, Target, and Instacart
*These examples include real products available on those websites
eMazing-retailingcapabilities
At eMazing-retailing, we`re happy to be able to help our clients succeed wherever they want to sell their products. We can replicate any retailer on our testing platform, including any specialty sites in any country and any language. We can then test any variables they want, such as hero images and product page content. We can also compare how products will perform across different e-commerce sites. And we do it all with real, live shoppers, ensuring clients get the most realistic understanding of how to maximize sales across all platforms.
If you have a platform you`re interested in testing out, we`re here to help! Whether you`re entirely new to it or want to optimize an existing presence, we can replicate it, test it, and give you recommendations for growing that channel. Contact us to discuss how we can help you conquer your challenges.
eMazing-retailingcapabilities
At eMazing-retailing, we`re happy to be able to help our clients succeed wherever they want to sell their products. We can replicate any retailer on our testing platform, including any specialty sites in any country and any language. We can then test any variables they want, such as hero images and product page content. We can also compare how products will perform across different e-commerce sites. And we do it all with real, live shoppers, ensuring clients get the most realistic understanding of how to maximize sales across all platforms.
If you have a platform you`re interested in testing out, we`re here to help! Whether you`re entirely new to it or want to optimize an existing presence, we can replicate it, test it, and give you recommendations for growing that channel. Contact us to discuss how we can help you conquer your challenges.