Discover case studies and insightful articles that will inspire you to execute accurate market research.
October 20, 2026
A new creator video lifted value per viewer by 29% on a monadic TikTok Shop test. The single biggest gap opened in the old video's last five seconds, exactly when its legal disclaimer began.
Read MoreOctober 20, 2026
Shoppers don't ask AI assistants to discover a product. They ask it to defend one they've already half chosen — and the follow-up questions are where brands actually win or lose.
Read MoreSeptember 16, 2026
Gabor-Granger, PSM and conjoint all hand you a smooth demand curve. Real shoppers don't move like that — they jump at specific prices, and the jump moves when the shelf around them changes.
Read MoreSeptember 1, 2026
A 15% discount produced fewer units sold and the lowest total category value of every scenario tested. A second, unrelated case for a rule we've argued before.
Read MoreSeptember 1, 2026
One claim topped every content module we tested, in two countries. One feature lost every time, for the same reason shoppers gave us before: "not needed."
Read MoreAugust 5, 2026
The median gaming buyer opens 13 product pages before deciding, and one opened 121. A working note on passive metering: how journeys are rebuilt from raw logs, what that proves, and where the method stops.
Read MoreJuly 30, 2026
"Not needed" is the number one dislike on almost every product image we test. The six failure modes that keep earning it, and what wins the slot instead.
Read MoreJuly 30, 2026
A content refresh won on technology and lost on trust, because the accuracy claim fell from 80% visibility to 39%. Product pages have a fixed attention budget.
Read MoreJuly 30, 2026
Three ways of showing a product range on mobile produced three different shoppers. A behavioural field guide to variant selectors, and the facings they quietly cost you.
Read MoreJuly 30, 2026
A mobile redesign lifted conversion eight points, sped up the trip and destroyed 11% of category value. Why penetration alone is the wrong sign-off metric.
Read MoreOctober 8, 2024
Amazon A+ Content, often called Enhanced Brand Content (EBC), is a very powerful tool that allows sellers on Amazon to enhance their product listings with visually rich content. By incorporating high-quality images or videos, more detailed product descriptions, and comparison charts, A+ Content aims to give shoppers a better understanding of the product. This not only improves the shopping experience but also ultimately increases the chances of conversion.
Read MoreOctober 8, 2024
Avoid having too much white. If your product or your packaging is originally white, it will not be very visible on the results page since the Amazon results page fills in empty space with … white. If you are in such a situation, find a way to create color contrast/ shade.
Read MoreNovember 21, 2022
In order to develop products that sell, we must first understand consumers shopping behaviour. Learn more about behavioural concept testing here!
Read MoreNovember 16, 2022
Here`s an unpopular, possibly controversial opinion => Most consumer research is deeply flawed. Too often, businesses spend a lot of time and money asking consumers what they want.
Read MoreOctober 17, 2022
Our ambition is to help brands test different products simultaneously and without risk, on a platform very similar to Amazon or any other e-retailer - they can then make the most accurate fact-based choice when deciding on which products to put forward.
Read MoreSeptember 22, 2022
In some of the tests we do, results show that the new product or design upgrade meant to replace the current proposition has poor performance.
Read MoreJanuary 25, 2022
When it comes to e-commerce, there`s little dispute that Amazon is the king. Amazon captured approximately half of all e-commerce sales in 2021 in the U.S. alone. And with global e-commerce sales expected to top $5.4 trillion this year, there`s little doubt that the world`s biggest marketplace will continue to dominate the e-commerce industry.
Read MoreJanuary 5, 2022
On-Demand demo of Emazing Retailing – the behavioural market research platform for product innovation and eCommerce optimisation.
Read MoreOctober 15, 2021
Expert advice on testing e-commerce consumer products for research, digital and media teams from Pierre Berthier, Founder of Emazing Retailing
Read MoreSeptember 29, 2021
Nous savons tous qu`une image vaut mille mots. Pourtant, l`un des éléments les plus négligés en matière d`e-commerce est l`image principale. En effet, c`est la première chose que les acheteurs voient dans les résultats de recherche et les pages de produits, mais les images affichées sont souvent choisies sans trop y penser par les e-commerçants, qui utilisent celles qu`ils ont sous la main. Cette pratique ne rend pas vraiment justice aux articles mis en avant, ce qui finit par nuire aux ventes.
Read MoreSeptember 24, 2020
“The correlation between stated intent and actual behavior is usually low and negative,” this is what Gerald Zaltman, Harvard Business School professor tells us in his well-known book, How Customers Think.
Read MoreMay 12, 2026
Increasing AOV with merchandising focuses on presenting higher-value, complementary, and impulse items in context so customers add more to their baske...
Read MoreMay 12, 2026
Week 1 — Audit & setup - Claim/verify local listings (Google Business Profile, Apple Maps) - Run a simple local SEO health check and fix NAP inconsist...
Read MoreMay 12, 2026
Start by verifying core fields: id, title, description, availability, price, link, image_link, brand, and gtin. Common issues: - Missing or generic t...
Read MoreMay 12, 2026
Best practices: 1. Centralized inventory system — single source of truth for stock across channels 2. Real-time syncing — use event-driven updates or...
Read MoreMay 12, 2026
High-impact UX patterns: - Scannable information hierarchy — prominent price, availability, and CTA above the fold - Sticky add-to-cart with mini car...
Read MoreMay 12, 2026
Small boutiques: - Focus on hyper-local social content, influencer micro-collabs, and neighborhood events. - Use appointment-style shopping and exclus...
Read MoreMay 12, 2026
Use JSON-LD to add: 1. Product schema — include name, description, image, sku, brand, offers (priceCurrency, price, availability) 2. AggregateRating ...
Read MoreMay 12, 2026
- Highlight complementary items on product pages and in-store displays - Add bundles with perceived savings - Offer free shipping thresholds to encour...
Read MoreMay 12, 2026
GTINs (UPC/EAN) help platforms match products to catalog entries and improve discoverability. Without identifiers, products may be disapproved or show...
Read MoreMay 12, 2026
- Use white or neutral backgrounds for catalog images - Provide multiple views (front, back, in-use) and lifestyle images - Minimum 800px on the longe...
Read MoreMay 12, 2026
- Platform feed validators (Google Merchant Center, Meta Catalog) - Open-source scripts (Python CSV checks) and custom Google Sheets formulas - Commer...
Read MoreMay 12, 2026
- Attach rate for add-on SKUs - AOV by store and cohort - Conversion rate in-store (transactions / footfall) - Inventory sell-through for promoted SKU...
Read MoreMay 12, 2026
- Claim and verify each store location - Use consistent NAP formatting and descriptive categories - Add photos, opening hours, and services offered - ...
Read MoreMay 12, 2026
Segments: - Recent purchasers (30–90 days) - Cart abandoners - High-LTV customers - Inactive subscribers (180+ days) Playbook: build tailored offers ...
Read MoreMay 12, 2026
- Create a clear event page with RSVP - Use local social ads and partner newsletters - Provide a follow-up bundle or special offer for attendees - Col...
Read MoreMay 12, 2026
- Request reviews after purchase via email/SMS - Highlight best reviews on product pages and social - Use aggregated star ratings in schema markup - A...
Read MoreMay 12, 2026
- Generate an XML sitemap and submit to search consoles - Ensure robots.txt allows essential AI crawlers and blocks staging areas - Use canonical tags...
Read MoreMay 12, 2026
- List trusted crawlers (e.g., GPTBot, Perplexity) and provide crawl rate preferences - Include a contact email for crawler issues - Host llms.txt at ...
Read MoreMay 12, 2026
- Starter kits (e.g., ‘starter grooming kit’) - Complementary bundles (e.g., charger + cable + adapter) - Seasonal bundles with limited packaging - ‘B...
Read MoreMay 12, 2026
- Include SKU and brief descriptive phrase - Avoid keyword stuffing; be concise - Use a separate caption for promotional context Standardize alt temp...
Read MoreMay 12, 2026
- Offer guest checkout - Save form data and use inline validation - Display progress indicators and security badges - Offer multiple payment options a...
Read MoreMay 12, 2026
- Create audiences for product viewers, cart abandoners, and purchasers - Use dynamic ads to show viewed products with recommended add-ons - Exclude r...
Read MoreMay 12, 2026
- Create a store page with NAP, hours, photos, and products - Claim local listings and add schema LocalBusiness - Launch a opening promotion and colle...
Read MoreMay 12, 2026
- Short summary (1 sentence) - Key features (bullet list) - Use cases/benefits (2–3 lines) - Technical specs and care instructions Create CMS templat...
Read MoreMay 12, 2026
- Prioritize speed: lazy-load non-critical assets - Use large tap targets and simplified forms - Simplify navigation and search - Test checkout flow o...
Read MoreMay 12, 2026
- Choose a simple points system or tiered benefits - Tie points to purchases and referrals - Offer exclusive early access to sales - Promote in-store ...
Read MoreMay 12, 2026
- Use API-driven sync between PIM and storefront - Schedule nightly exports for slower systems - Implement change logs and alerting for failed updates...
Read MoreMay 12, 2026
- Product view, add-to-cart, begin-checkout, purchase - Store locator searches and directions clicks - Promo code redemptions and bundle purchases Us...
Read MoreMay 12, 2026
- Use product posts and special offers - Set up appointment links and services - Use store photos and Q&A to address common queries Monitor impressio...
Read MoreMay 12, 2026
- Repurpose pillar posts into LinkedIn articles and short videos - Use email drip campaigns for new pillar content - Publish technical tools/checklist...
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