Resources

September 22, 2022

The truth hurts - is killing the messenger the right strategy?

In some of the tests we do, results show that the new product or design upgrade meant to replace the current proposition has poor performance.

October 17, 2022

How we help sellers on Amazon to show winning products in a timely and cost-efficient manner

Our ambition is to help brands test different products simultaneously and without risk, on a platform very similar to Amazon or any other e-retailer - they can then make the most accurate fact-based choice when deciding on which products to put forward.

November 16, 2022

How You Test Is as Important as What You Test

Here`s an unpopular, possibly controversial opinion => Most consumer research is deeply flawed. Too often, businesses spend a lot of time and money asking consumers what they want.

January 25, 2022

Don`t Ignore Other E-commerce players to Succeed in 2022

When it comes to e-commerce, there`s little dispute that Amazon is the king. Amazon captured approximately half of all e-commerce sales in 2021 in the U.S. alone. And with global e-commerce sales expected to top $5.4 trillion this year, there`s little doubt that the world`s biggest marketplace will continue to dominate the e-commerce industry.

September 24, 2020

ARE CONSUMERS HIDING THE TRUTH?

“The correlation between stated intent and actual behavior is usually low and negative,” this is what Gerald Zaltman, Harvard Business School professor tells us in his well-known book, How Customers Think.

September 29, 2021

Comment l`optimisation de votre image principale peut booster votre e-commerce

Nous savons tous qu`une image vaut mille mots. Pourtant, l`un des éléments les plus négligés en matière d`e-commerce est l`image principale. En effet, c`est la première chose que les acheteurs voient dans les résultats de recherche et les pages de produits, mais les images affichées sont souvent choisies sans trop y penser par les e-commerçants, qui utilisent celles qu`ils ont sous la main. Cette pratique ne rend pas vraiment justice aux articles mis en avant, ce qui finit par nuire aux ventes.

January 5, 2022

Platform Demo – Emazing Retailing

On-Demand demo of Emazing Retailing – the behavioural market research platform for product innovation and eCommerce optimisation.

October 15, 2021

Five Best Practices for Testing E-Commerce Consumer Products

Expert advice on testing e-commerce consumer products for research, digital and media teams from Pierre Berthier, Founder of Emazing Retailing

November 21, 2022

What is Behavioural Concept Testing? - Insight Platforms

In order to develop products that sell, we must first understand consumers shopping behaviour. Learn more about behavioural concept testing here!

October 8, 2024

eMazing 10 commandments for converting primary image/ How to have the best converting Primary image on Amazon

Avoid having too much white. If your product or your packaging is originally white, it will not be very visible on the results page since the Amazon results page fills in empty space with … white. If you are in such a situation, find a way to create color contrast/ shade.

October 8, 2024

Explanation of A+ content and how to optimize it

Amazon A+ Content, often called Enhanced Brand Content (EBC), is a very powerful tool that allows sellers on Amazon to enhance their product listings with visually rich content. By incorporating high-quality images or videos, more detailed product descriptions, and comparison charts, A+ Content aims to give shoppers a better understanding of the product. This not only improves the shopping experience but also ultimately increases the chances of conversion.